Want to learn how to...

🤜 ...build a sales page that's pure dynamite – in just 42 minutes? 🧨

🤜 ...discover the "secret anatomy" of every piece of successful sales copy?

🤜 ...get started now and cash in on what you learn as soon as possible?

Let me show you how to do it.

"Simple Copywriting Secrets: How to Write Killer Sales Copy" teaches you a staggeringly easy method to start writing super-convincing copy – and how to do it faster than ever before.

In just 42 minutes, this copywriting course uncovers the 4 crucial secrets that lie behind every piece of powerful sales copy:

1) The copywriting brief, where you ask all the relevant questions for your sales copy

2) The features and benefits part, which is the basis of your headline and body texts

3) The attention-grabbing headlines and how to make them work

4) The irresistible calls to action to seal the deal

What you’ll learn

The neatly packed tutorials show you STEP BY STEP how to...

👍 Develop and sharpen up your copywriting skills in less than an hour – not days or weeks

👍 Find the key message key quickly and speed up the writing process considerably

👍 Structure your arguments so that every single sentence leads towards closing the sale

👍 Get your words noticed in ANY kind of writing you do – a blog article, a sales pitch, an email to colleagues, a cover letter to a recruiter, a press release to catch a busy editor’s attention… to mention but a few

👍 Get readers to take action with whatever it is you’re selling or promoting – a product, service, idea, business, or brand

👍 Apply an easy, repeatable process to practically any piece of sales copy and write copy that drives action

In other words, I’ll show you how you can make the maximum amount of profit in the minimum amount of time – with only the power of words.

And to make those words ROCK, we’ll focus only on the highest-converting, tried and tested copywriting techniques – as that’s really all you need.

How it works

To illustrate how I plan and write sales copy, I’m using an imaginary company as my example client throughout this course.

You get to see how I do it and then repeat after me, one element at a time.

Grab the simplest fill-in-the-blanks sales copy template…

…and follow my lead as I guide you through an astonishingly simple 4-step writing system.

By the end of this class, you will have created your own piece of sales copy, which can be an e-mail, a brochure, a sales page for your website – anything where compelling copy is needed.

Are you dying to learn copywriting – but don’t know where to start?

If you feel a bit dazzled and overwhelmed, it’s no wonder.

There are hundreds – if not thousands – of hours of free content on copywriting on Google, on YouTube, in gazillions of blogs and podcasts, and it's all enlightening to be sure…

But they are bits and pieces from here and there, so it’s hard to form a solid, composed view of the craft.

Perhaps you’ve even purchased one or two copywriting courses already – or are considering it.

Good for you!

That means you already know that copywriting is THE NUMBER ONE SALES SKILL every blogger, marketer, entrepreneur or freelancer must have today.

Trouble is…

Many of the courses out there mostly focus on telling you what is needed in good sales copy, but they are very light-weight in actually showing how to do it.

And they are pretty heavy investments not only in how much they cost, but also in how much time they take to complete.

Many of them tend to be a bit too long to complete in any sensible time span.

But what if you have NO time to spare… and you really need to get started NOW?

That’s where I come to your rescue.

I’m Mirka, and my mission is to make you a faster, happier and more successful copywriter.

I know exactly how hard it is to get started and get past your insecurities and the overall overwhelm, as I’ve been there too.

When I eventually took the leap and left the corporate world behind to become my own boss, it struck me: “I don’t know anything about writing sales copy!” My background was, after all, a mix of academic writing, technical writing, mobile phone texts and such.

In the early days of my freelancing career, I could spend 14 hours on an assignment for which I billed only 2.

Tragic, I know.

But so common among those who are still learning the ropes.

Back then, even the simplest of requests made me freeze. If only I had then had someone to tell me what to do, where to start… instead of me haphazardly trying to quickly learn and put together something, anything, in a rush…

It would've saved me so much trouble and hassle.

Now I know what to do.

That’s why I designed a system that simplifies the process and makes it a whole lot easier for you to get started.

Something that focuses only on the bare essentials and the absolutely necessary copy elements, that is, with nothing superfluous, extravagant, or unnecessary.

Something where less is totally so much more.

This is a framework which allows me to create powerful sales copy in record time – and if you follow my lead, you can do it, too.

In this class, I’ll show you the very specific method I use to build a high-impact sales message in just under an hour.

No nonsense, no tittle-tattle, no swollen-headed showboating – just a super-focused and lean approach that gets you geared up

Let me be perfectly clear about something:

This course doesn’t even try to cover everything about writing sales copy.

It’s only a scratch on the surface, to be honest.

But it does go through the least you should know about copywriting to harness your dormant superpower and make the most of it in the least amount of time.

Here’s the thing:

You don't have to know everything about copywriting to start writing striking copy straight away.

And the best way to start is by learning the key techniques to build a simple sales message.

Once you get the hang of it, you can expand and enrich your sales message, using the same formula.

And retake the main steps as many times as you need till it becomes like second nature to you.

Let's say you have an amazing story or an incredible new product just waiting to break through.

But you can’t sell anything, if you can’t reach AND persuade your audience.

That’s where “Simple Copywriting Secrets” can help you.

Who needs these secrets – and why?

If you’ve just started your own business…

…and plan to write your own marketing copy but don’t quite know where to start, this course IS definitely for you.

If you’re dreaming of becoming a freelance copywriter…

…and need to spice up your portfolio and have something to show for your skills, this quick and compact class comes to rescue.

If you’ve been doing copywriting for some time already…

…this course is a great way to speed up your writing process and make it a whole lot sharper.

What students have said after taking this course

This course takes only 42 minutes to complete, but that’s exactly why students love it so much – because it's so short and STILL packed full of value.

There are abundant amounts of worksheets, checklists and examples that inspire you to start honing your skills immediately.

"I loved the condensed content. No fat at all in this course." – Santiago Sanchez

"For years I've been told to write for the audience, sell the benefits, include a call for action - but I didn't know how. You've explained it very simply and easily and I can't wait to use the checklists and resources for my next writing project." – Jennifer Long

"Gets gripping as we reach more than 60% of course. Its when we see dots joining and a masterpiece taking shape.” – Shahnawaz Khan

"This was so refreshingly to the point! It was informative, provided clear examples, super easy to follow and apply and it really delivered on what it promised at the start of the course!" – Lyzz Pantejo

"Excellent course! I've been a copywriter for a few years now, and this is an excellent refresher course for me. I've learned new things as well. She sounds so friendly, and her explanations are clear and straight to the point. Just what I needed! Highly recommended!" – Arliz Kristal Mae Reyes

"Very nice short and punchy copywriting course...excellent refresher and quick tune up resource which I will refer back to when writing copy for myself and the company I work for in the future...thanks Mirka – glad I took this!” – Stephen Johnson

“Great class! Easy to understand and to apply step-by-step guidance. Very good presentation.” – Franziska Poschl

“These lessons have been so beneficial to me as they will help me greatly improve my website.” – Darren Smith

“Thank you for this amazing course, it helped a lot!” – Milan Rauš

“This course has so many useful tips and really outlines the copywriting process well! Could be useful for writers of any level. Thank you Mirka!” – Carley Hussain

“Fantastic class, full of substance, no fluff, easy to understand and very practical. Well done Mirka and thank you!” – Hunkee Teh

Build your very own sales message in record time – exercises, worksheets, and checklists included

Want to finish your own sales page by the end of the day?

Then jump on board and start seeing some immediate and spectacular results in your writing already today.

What if you don't like it...?

No problem. You get your money back, so you have nothing to lose.

If for ANY REASON AT ALL you feel like my course did not live up to its promise or meet your expectations, just let me know. You have a full 30-day money-back guarantee, no questions asked.

In that time you can have a good look around at each section and give the course assignments a go.

And then, if you’re still not thrilled… just let me know and I’ll refund every cent, no questions asked.

What’s inside

As soon as you sign up for “Simple Copywriting Secrets: How to Write Killer Sales Copy”, you’ll get instant access to all the course materials.

Your enrollment comes with…

📹 14 video lectures (42 minutes in total)

💻 Access on any device: phone, tablet or laptop

📩 Downloadable exercises and cheatsheets

📖 Printable handouts of the slides

📝 Lesson transcripts

Here's what's waiting for you

“Simple Copywriting Secrets: How to Write Killer Sales Copy” is broken down into these main sections:

1) Introduction: What is copywriting

Before anything, you must understand what we’re talking about. What exactly is copywriting? Who needs it? Why is it so important right now? Plus, we’ll look at…

👉 One popular and wickedly persistent belief about copywriting (that we’re going to debunk)

👉 How simple techniques lay the groundwork for creating super-efficient copy

👉 The four secret ingredients behind every successful sales message

2) How to write a copywriting brief

Whatever you do, do not skip this section – or any section, for that matter, but especially not this one! It’s a real eye-opener with lessons on…

👉 Why the brief is your most important document during the writing process

👉 9 things you absolutely MUST know before writing a single word

3) How to turn features into highly-desirable benefits

Now we get to the really good part, where you’re about to discover…

👉 How one ridiculously simple technique makes your copy instantly more appealing to your readers… it’s so simple that sharing it almost makes me cringe. But I do share it, because it works

👉 6 crucial questions your copy must answer

👉 The seemingly small, but genius tip on how to build a coherent story using features and benefits

4) The ONLY 6 headline formulas you need (seriously)

Why overwhelm yourself and squirrel away boatloads of formulas you never use? You don’t need them. Use these proven gangbuster headline formulas instead and you’re good to go:

👉 Surprise! You’ve already done most of the work – now let’s just rewind a bit…

5) How to write irresistible call to actions

The plot thickens… Here’s how we gently but determinedly PUSH the reader over the fence and seal the deal. Discover…

👉 The 7 necessary ingredients of call to actions that convert

👉 The secret 3-step recipe for cooking up tickling call to actions

6) Wrap up your sales copy

This is where the magic really happens – THIS is where we connect the dots:

👉 Drag and drop, block by block… and see how your sales page practically writes itself, before your very eyes

7) Finalise your copy with this checklist

Time to double-check… This is the last – and the most important – step before you open the gate and let your copy out to the world:

👉 Make sure your sales page is not a flop with these 7 simple, yet CRITICAL questions and ensure you’re not missing out a chance to make a sale

Ready to get started?

When you purchase this course, it's yours for keeps!

You can watch the videos and have a go at the writing assignments at your own pace, whenever it suits you best.

Some students prefer to follow the course through in one swell swoop (as it's only 43 minutes), but you can definitely slice it up into smaller bits if you like: maybe a few minutes at lunch break, or when you've put the kids to bed, or when you're taking the bus home – just follow a routine that works best for you.

Hello there,

I’m Mirka Pohjanrinne, a seasoned language professional with a PhD in English in my pocket and Finnish as my mother tongue.

I've created content for the staff of Wall Street Journal, led a documentation team to do so, and worked as the English Editor at Nokia back in its manic heyday. As my last nine-to-five stint before becoming my own boss, I worked at Polar to completely renew its tone of voice as their one and only in-house copywriter.

Working with a variety of clients, stories and brands is what made me and my lovely partner Päivi Vuoriaro start our very own writing and translation business in May 2017 called NorthLing. CopyCampus, where I teach entrepreneurs and creatives to write words that make them shine and sell their anything, followed in 2020.

One of the dearest and most recent undertakings that puffs us up with pride is the Finnish translation of “The Middle Finger Project: Trash Your Imposter Syndrome and Live the Unf*ckwithable Life You Deserve” by the madly brilliant Ash Ambirge. I co-authored it together with Päivi (Näytä keskaria huijarisyndroomalle, Viisas Elämä, Translated by Mirka Pohjanrinne and Päivi Vuoriaro) in 2021.